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AI Search Optimization (GEO & AEO)

When AI recommends businesses like yours, which competitors appear? Our GEO and AEO work compares their visibility with yours and identifies the content and sources shaping those recommendations.

Your first look at how AI presents your business

  • We'll research your search presence before a free strategy session.
  • You'll hear initial findings on your visibility and representation.
Book a strategy session

What are GEO and AEO?

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) focus on how your business is found, described, and recommended in AI answers.

  • We identify the questions your buyers ask when researching products and comparing providers.
  • We develop content from your product knowledge and evidence to show why your offer fits those needs.
  • We address information gaps and guide technical fixes so AI systems can retrieve your content.

What does that mean for your business?

We focus your AI search work on the questions buyers ask when comparing you with competitors and deciding whom to contact.

Visibility in buying decisions

You see which competitors appear in answers to your buyers and which sources AI cites. We use those findings to prioritize improvements to your content and source information.

Accurate, favorable representation

We develop content that shows why buyers should choose you, correct outdated product facts, and check whether AI describes your capabilities and strengths accurately.

Support through implementation

You get content improvements, technical requirements, and a team coordinating their delivery. We work with your colleagues through review, release, and measurement.

What does progress in AI search look like?

For this ecommerce client, AI Overview citations grew alongside non-branded organic traffic as technical fixes made more content accessible.

  1. Bitcoin mining ecommerce platform

    How we tripled our client's AI Overview citations in two months

    AI Overview citations nearly tripled in two months, with 138% growth in non-branded organic traffic.

    +189%
    AI Overview citations
    +138%
    Non-branded organic traffic
    +1,477
    Google indexed pages
    Read the full case study
    Bitcoin mining equipment

What do our GEO and AEO services cover?

Our generative engine optimization services include competitor analysis, content improvements, and checks of how AI presents your business.

  • We research category searches, product comparisons, and use-case questions with your team, then prioritize the topics that match your buyers and offers.

How does the work progress with your team?

We agree questions and a baseline, deliver content and guide technical changes with your team, then check results and refine the work.
  1. 1

    Your business sets the priorities

    We compare your presence with competitors in AI answers and cited sources. Together, we prioritize gaps that matter to your buyers and agree how to assess progress.
  2. 2

    Research becomes implemented changes

    We produce content and technical requirements, coordinate reviews, and resolve implementation questions. Your team approves content; your developers release code changes.
  3. 3

    Results determine the next work

    We repeat answer checks after changes go live and review business data with your team. The findings determine which pages, sources, and buyer questions need further attention.

How will you know the work is paying off?

You see changes in AI recommendations and descriptions alongside the visits, leads, and revenue identifiable in your business data.

Presence in relevant answers

You see how often your business is mentioned, cited, or recommended for the agreed questions compared with competitors. We repeat those checks to track changes.

Accuracy and reasons to choose you

We show you where AI describes your capabilities accurately, misses your strengths, or repeats errors, then recommend which business facts and source content to update.

Leads and revenue

We track identifiable AI referrals through to inquiries and sales using your analytics, then review those results with you to guide further investment.

Part of your wider search engagement

You get one team researching priorities, improving content, and guiding technical work, with your colleagues involved in decisions and delivery.

SEO & AI Search Strategy

You get an SEO and AI search strategy that identifies where to compete, why buyers should choose you, and which investments support your lead and revenue goals.

Explore search strategy

Content Research & Strategy

You get an SEO content strategy built on buyer intent, keyword research, and competitor analysis, with priorities to close coverage gaps and show why buyers should choose you.

Explore content strategy

Technical SEO

Your team gets technical SEO expertise across site architecture, JavaScript rendering, and indexing, with developer guidance and verification through implementation.

Explore technical SEO

AI Content Production Systems

You get AI-powered content production using your expertise: articles, commercial pages, and case studies that show your advantages, with fact-checking and editorial review.

Explore content production

What else should you know?

GEO and AEO build on your SEO and content work. We examine how that material appears in AI answers, where your business is missing or misrepresented, and which changes deserve attention.

How does AI present you alongside competitors?

Your free strategy session starts with research before we meet. You'll hear initial findings on how your business appears in AI search and discuss what matters to your growth.

  • We'll discuss your buyers, business priorities, and current SEO and content work.
  • You'll hear what our preliminary research found about your visibility and representation.
  • We'll discuss where an engagement would support your team and what deserves a closer look.
Book a strategy session