137% more non-branded search traffic in two months

Who the client is

Business and customers. GoMining is a digital Bitcoin mining platform. Customers buy digital miners backed by computing power in data centers and manage their mining through an app. The company reported more than 5 million registered users in a January 2026 announcement updated in April.

What they came to us with

Search improvement. GoMining sought SEO and AI search support after being dissatisfied with previous agencies’ results. The CMO’s goal was to grow organic traffic.

What they got

Search results during the engagement. The two-month technical engagement included Ahrefs comparisons around early May and early July 2026:

• Google AI Overview appearances: 106 to 306 in Ahrefs’ Owned SERP features chart, up 189%.
• Estimated monthly organic traffic: 27,495 to 32,394, up 18%, using weekly averages of Ahrefs’ monthly estimates.
• Estimated monthly non-branded traffic: 3,219 to 7,645, up 137%, using weekly averages of Ahrefs’ monthly estimates.
• Keywords in positions 1-3: 142 to 303 in the daily organic-keyword chart, up 113%.

The situation before the engagement

Business context

Established platform. GoMining had an internal team responsible for website development and releases. The opportunity was to improve discovery of its existing information and digital mining products.

Website and content

Existing content. Search Console recorded 6,014 indexed pages on May 2. The site included product information, mining hardware reviews, a blog, a glossary and international pages. Our crawler checks found insufficient meaningful body content on some JavaScript-dependent pages.

Technical findings. The audit covered internal linking, performance, metadata, structured data and international pages. Some pages declared Spanish while displaying English content. Blog pages returned intermittent 404s and other errors; some error pages returned a successful response, creating soft 404s.

Traffic sources

Organic baseline. At the opening comparison, most of the organic traffic Ahrefs estimated for GoMining came from branded searches.

Search presence

Starting visibility. Ahrefs showed 727 organic keywords in the opening chart; the keyword chart under Results shows their positions. The audit investigated technical barriers to accessing and interpreting the site’s information.

Previous approach

External SEO support. Previous agencies handled SEO while GoMining’s internal team maintained the website. There was no in-house SEO specialist at kickoff. We worked directly with the product and development team on the audit findings.

The strategy we planned and why

Commercial and search priorities

Improve discovery. We focused on non-branded search and AI answers as routes to GoMining’s existing product information. We investigated what prevented pages from being found and read, then agreed on priorities with product and engineering.

Agreed measures. With the CMO, we agreed on technical measures for delivery reporting and search results for the closing comparison. Each implementation priority had a business reason, an affected system and an acceptance check.

Technical SEO priorities

Address shared causes. We ranked findings by affected scope and expected technical effect. We traced repeated problems to routes, layouts and components so developers could correct shared rules across page groups.

Existing content and implementation order

Follow the findings. Rendering improvements exposed more content and links to our crawler, revealing further defects and pages to investigate. We updated priorities as findings appeared and checked changes after release. Some content remained JavaScript-dependent.

Why the strategy fit

Connect diagnosis with releases. GoMining’s developers implemented the changes. We supplied SEO diagnosis, priorities and specifications, supported implementation and checked released behavior against the acceptance criteria.

What we did

Agency and client responsibilities

Tools and evidence. We used three tools throughout the engagement:

• Dioptria: our custom crawler identified defects and checked released changes, supported by page-level inspection.
• Google Search Console: we tracked indexation and field performance, including Core Web Vitals.
• Ahrefs: we cross-checked crawler coverage and compared search traffic estimates, keyword positions and AI Overview appearances.

Client implementation. GoMining’s developers changed and released the code. Weekly calls with the product manager and developers covered progress, implementation questions and priorities. We provided Slack support between calls and reported to the CMO every two weeks.

Research, strategy and technical diagnosis

Implementation plan. We combined crawler findings, Search Console data, Ahrefs cross-checks and page-level inspection. We translated the priorities into Asana tickets containing:

• The affected route, layout or component and the source of the problem.
• The required behavior, business reason and priority.
• The expected change, acceptance check and post-release test.

Technical implementation

Guide the work. We supported GoMining’s developers through the following workstreams:

• Rendering and discovery: improving crawler access to meaningful content and including intended indexable pages in sitemaps.
• Internal linking: addressing cross-linking problems, broken destinations and unnecessary redirects.
• Blog reliability: investigating intermittent failures and soft 404 pages.
• International pages: checking actual content language against declared language, alongside hreflang destinations and reciprocal links.
• Performance: investigating slow templates and tracking field-performance changes in Search Console.
• Metadata and structured data: correcting shared rules that produced missing, repeated or conflicting fields and missing intended page-level types.

Verification and continued improvement

Check releases. After each deployment, we crawled the site and compared results with the acceptance checks. We closed verified issues or returned them to development with fresh evidence.

Technical audit results. For gomining.com, each row compares that issue’s highest observed count across May 7-July 5 audits with its remaining count on July 5. Changes are peak-to-final reductions in recorded findings.

Results

Search and AI results

• May 1, 2026
• July 1, 2026

Columns are drawn to one scale. Ahrefs daily keyword report.

Indexation and performance

Relevance to the client’s goal

More visibility in non-branded search. Ahrefs’ monthly non-branded traffic estimate more than doubled alongside higher rankings and more AI Overview appearances. These comparisons gave the CMO evidence of improved search visibility during the work toward organic traffic growth.

Conclusion

Internal ownership. Toward the end of the engagement, we helped GoMining interview and hire an SEO specialist, then handed the work over to its new internal SEO team.

A different starting point. GoMining began dissatisfied with external SEO results and without an in-house specialist. It finished with released technical changes, stronger reported search visibility and an internal SEO team responsible for continuing the work.

How we measured