ACADEMY
Technical Academy
Use buyer research, source data, content models, controls, and publishing workflows without letting automation invent the facts.
CONTENT STRATEGY, ENGINEERING, AND GENERATIVE AI
Build a content production system for product copy and buyer education at catalog scale
Every team with a large catalog has run this experiment: point a model at the product feed, ask for engaging SEO descriptions, publish thousands of pages. The copy reads like every competitor's copy, because every competitor ran the same experiment with the same prompt. The problem sits in the process feeding the model.
TECHNICAL AI SEARCH OPTIMIZATION
Fix the technical problems that keep your products out of AI search
Pick a product you know should win: in stock, priced right, live on your website. Ask ChatGPT to recommend one like it. When a competitor comes back instead, somewhere between your database and the AI's answer, the technical chain dropped it.